The Craze For the Latest Car

Young people tend to have craze for the latest car available in the auto market. Owning the latest hot wheels satisfies the urge of young people for excitement and thrill. It also helps them garner attention of people while driving on the road.

There are many benefits of owning a car. You no longer depend on public transportation system for commuting to office or other places. In a country like India there are many places where there is lack of proper system of transportation. In those places it becomes important to own a vehicle of your own. It also helps in enhancing the social status of the car owner.

As India is a fast-growing car market, auto companies keep introducing new cars here in an attempt to capture a bigger share of the market. This has helped in the growth of the market as well as better and more options for car buyers.

Due to the overall growth of the Indian economy, a young urban working class has emerged who has lots of money to spend on costly items like houses and cars. Those people tend to spend money liberally and also tend to buy things on credit a lot. This has helped in the growth of the auto industry also.

The craze for new cars is also helped by more coverage of the auto industry by media in the country. All new car launches are properly covered by media, and special events like New Delhi Auto Expo are extensively covered. These are besides special auto shows being broadcast on various general entertainment and business television channels.

Auto Expo held in New Delhi in January 2010 was an occasion for auto companies to display various new cars, as well as concept cars to the worldwide audience. Many companies launched new cars at the Expo. The new cars launched at the Expo included Volkswagen Polo and Chevrolet Beat. Toyota also launched its concept car Etios at the Expo. Tata Motors showcased its new cars like Aria. Fiat also showcased new versions of its cars like 500 and Grande Punto.

As the Indian auto market is becoming more important for auto majors, the craze for owning the latest car is going higher among young car buyers.